“Branding in Seongsu” is a captivating Korean drama that combines elements of thriller, romance, and the supernatural.

                                                              summary

  • So Eun Ho, an intern at a marketing agency, is known for his cheerful personality.

  • Despite his “You Only Live Once” (YOLO) attitude, he unexpectedly enters the job market and begins his internship.
  • His boss, Kang Na Eon, is a workaholic and the youngest marketing team leader. She’s a living legend in the industry, having climbed the corporate ladder from a public recruiter to an executive. However, her success came at the cost of sacrificing friendships and love.
  • Their lives take an unexpected turn when they become entangled in an incident. After an accidental kiss, their souls swap bodies, completely turning their worlds upside down overnight.
  • What unfolds is a delightful mix of bickering, workplace romance, and unexpected connections as these two people, who initially hated each other due to their different values, navigate their swapped identities.